With our new membership campaign set to be launched next month, we thought we'd take a look back at how we approached the subject in the past.
And after a lengthy and highly-enjoyable rummage through the archives, we managed to stumble across this little gem of a video which the club ran ahead of the 2011-12 season.
That year, of course, Glory were fated to reach the Grand Final, but before all that drama unfolded, Jacob Burns and co were busy extolling the virtues of the fan flag.
Some things to look out for include Travis Dodd's handy hints on how you can carry the flag, Shane Smeltz struggling desperately to keep a straight face and on a sombre note, a poignant appearance from the late, great Liam Miller.
We'd love to get your thoughts on the video, the flags and that classic season in general, so join the conversation on Twitter or our Facebook page.