The Perth Glory Way: Four Year Strategic Plan

A new and exciting era has begun for Perth Glory Football Club. Today it launched its new four (4) year Strategic Plan, aimed at re-establishing itself as a football giant and a club in which all Western Australians can be proud of.

“The Perth Glory Way” is the name of the club’s four year Strategic Plan and its mission is to: “create an exciting environment by making brilliant things happen on and off the field so that its people are Together, Successful and Bound for Glory.”

The Perth Glory Way provides the guiding principles by which the club will consistently deliver on its vision. This will be defined by exciting football; empowering and supporting its people; improving its financial strength; and engaging its key stakeholders, members, fans and the WA community.

The Strategic Plan has been modelled on seven core pillars, focusing on:

  • Football Operations
  • Asian and Global Strategy
  • Commercial and Financial Management
  • Facilities and Infrastructure
  • Fan and Community Engagement
  • Brand and Stakeholder Reputation
  • People and Culture

The strategic pillars will be underpinned by a series of key objectives including but not limited to:


  • Ensure the Hyundai A-League and Westfield W-League teams reach finals consistently from the 2016/17 season
  • Win the Hyundai A-League and Westfield W-League championships within the Strategic Plan timeframe
  • Develop an academy for WA players
  • Retain the best of WA players to ensure Perth Glory has a pipeline of quality players for A-League and W-League
  • Continued levels of expert coaching to drive on-field strategy


  • Ensure the Hyundai A-League team competes in the Asian Champions League (ACL) within the next four (4) years
  • Hyundai A-League team to win Asian Champions League within six (6) years, by 2021/22
  • Maintain at least three representatives in Socceroos, Matildas and Young Socceroos teams by 2018/19
  • Stage a Hyundai A-League match in SE Asia as part of regular season within Strategic Plan timeframe
  • Cultivate and nurture a new fan base within Asia


  • Double corporate sponsorship to $4M each year
  • Increase revenue by a minimum of $3M each year by 2018
  • Grow to 10,000 members by 2018 (an increase from the current 7000, a record already)
  • Grow to an average attendance of 12,500 for each home match by 2018
  • To be a profitable enterprise within three years


  • Identify an administrative and training HQ within 12 months (start of 2017)
  • Complete move to an administrative and training HQ by 2018
  • Campaign with Football West for a Home of Football and Centre of Football Excellence
  • Cultivate partnerships with best practice stakeholders to provide expertise in sports science for all NPL, Youth, A-League and W-League teams


  • Deliver a brilliant match day experience
  • A “members” first philosophy
  • Reach as many of the 42,000 active football participants in WA through Perth Glory’s football and community engagement program
  • Target and convert 50-percent of the 42,000 football participants into Glory fans
  • Reach children aged 8-17 through various school and community programs across Perth and regional WA


  • Develop and implement a brand strategy and integrate it into The Perth Glory Way
  • Build strong, open and honest relationships with all key stakeholders


  • Develop a clear staff acquisition program and retention program throughout PGFC
  • Recognize staff as the club’s most prized and valuable resource
  • Develop internships with WA universities and SEDA programs
  • Implement a whole of club communications strategy
  • Career development path and planning for all staff

The Perth Glory Way canvassed feedback from players, coaches, staff, fans and relevant stakeholders.

Football Federation Australia CEO David Gallop congratulated the club on the initiative.

"This is a major step forward for the club, the sport and for the people of Western Australia. I commend Tony and Peter and everyone at Perth Glory for taking the lead to ensure the club meets its goals. This is a vital blue-print that I'm sure will take Perth Glory and football in WA to the top.”

Perth Glory Chairman and owner Tony Sage said he was confident The Perth Glory Way would bring results on and off the pitch.

“We will be stronger, unified and a more successful club as a result of this vision. We are committed to this strategic plan and we look forward to the rewards that it will deliver.”

Club CEO Peter Filopoulos said The Perth Glory Way is a bold and ambitious mission statement which paves the way for the club to take control of its destiny and pursue one vision.

“Ultimately we want to be the best football club in Australia on and off the pitch. We want to be custodians of a club which works together with all its key stakeholders and one in which all Western Australians are proud of.”

“Underpinning The Perth Glory Way are core values which centre on honesty, loyalty, integrity and respect. These values have been paramount in forming the plan” Filopoulos said.

“Writing this Strategic Plan is only the first step. The next is to implement it and ensure all key objectives are met” he added.

The announcement of the club’s four year Strategic Plan comes on the back of the team’s fifth consecutive win and coincides with the team’s charge to the finals.

Perth Glory will go to battle against the Hyundai A-League table toppers for the second week in a row, with a match against Western Sydney Wanderers at Pirtek Stadium in Parramatta this Friday night. A win for Perth will extend the club record of five wins in a row and continue its drive to be in the top-six.

Download the 2016-2020 Strategic Plan HEREPerth Glory Strategic Plan 2016-2020