New identity for Australian football revealed

Australian football has today revealed its new identity, with the men’s, women’s and youth leagues brought together under a unified “A-Leagues” banner.

Recasting the men’s and women’s elite competitions as partners at the top of the game, the A-Leagues will use football’s position as the country’s most inclusive sport to grow the game for everyone.

As part of the change, the A-Leagues will move to a unified social media channel for men’s and women’s football on Facebook, Instagram and TikTok in the coming months and will re-launch a new A-Leagues website, creating a single destination for fans of professional football in Australia and significantly increasing the profile and reach of women’s football.

The reveal of the new brand is the latest in a series of announcements since the A-Leagues took over the running of the professional game in December 2020, including: the expansion of the women’s league by three teams in two years; the launch of a new Club Championship to bring the men’s and women’s leagues closer together; and an historic Collective Bargaining Agreement to drive up standards and bring genuine equity to the game.

In the coming months, the A-Leagues will reveal a ground-breaking, world-class digital football platform to become the home of football in Australia, bringing fans closer to the world’s game.

The A-Leagues will continue to showcase the best in emerging Australian talent, from leagues featuring unparalleled numbers of emerging stars - several of whom have already played central roles at the Olympics after making headlines on the domestic stage last season.

Danny Townsend, Managing Director, said the new A-Leagues brand has a simple idea at its core.

"It’s not men’s football, or women’s football, it’s just football," he said.

"We’re committed to growing the game in Australia - for everyone.

"That means delivering a world-class experience on and off the pitch and inspiring the next-generation of A-Leagues superstars to fulfil their highest potential.

"This is just the beginning of our ambitious, long-term vision for the growth of football in Australia."

Ant Hearne, Chief Commercial Officer, said:

"We know our fans live and breathe football so we want to create the best possible experience in the stadium, at home, on the move, through gaming or fashion or food.

"However fans want to connect with football, we will deliver."

The new A-Leagues 2021-22 season will kick off on November 19 for A-League Men and December 3 for A-League Women.

Glory's opening A-League Men and A-League Women's games of the new campaign are both at home, against Adelaide United (A-League Men) at HBF Park on Saturday 20 November (kick-off at 7.05pm) and Brisbane Roar (A-League Women) on Saturday 4 December (kick-off at 7.05pm, venue TBC.

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