Perth Glory FC is delighted to announce it has teamed up with Mad Mex Fresh Mexican Grill as a premier sponsor over the next three Hyundai A-League seasons.
The partnership complements the brand’s focus on delivering fresh, tasty and authentic Mexican flavours while providing customers with a healthy alternative to traditional fast food. This is the first football partnership for Mad Mex which is bolstering its Western Australian presence.
Perth Glory’s strong following in Western Australia and the passionate soccer culture in their spiritual homeland of Mexico attracted the growing food retailer to partner with the club.
“Football is a religion in Mexico, so it makes perfect sense to partner with one of the Hyundai A-League’s longest-serving clubs” said Sarah Hendry, National Marketing Manager, Mad Mex Fresh Mexican Grill.
“We are Mad for freshness and flavour, and we are certainly Mad for Glory.
Knowing that Mad Mex is nutritious and uses high quality ingredients prepared fresh in-house daily was a winner for Perth Glory.
Perth Glory FC Chief Operations Officer, Anthony Radich, said he’s delighted to welcome Mad Mex on board as a partner for 2016 and beyond.
“Mad Mex is a brand that is growing fast and one that exudes a lot of fun. It’s important to us that Mad Mex offers a healthier food offering and an authentic, quality product. Like us, Mad Mex is very keen on ensuring all fans and customers have a wonderful experience and it’s great to be working with like-minded people. We’re really excited to welcome Mad Mex to the Perth Glory “familia”, says Radich.
The partnership includes the Mad Mex logo on Perth Glory FC players’ shorts, VIP member events and offers, stadium signage player appearances and game days. In line with the brand’s irreverent personality, at all Perth Glory home games, the Mad Mex Oblivious Fan Cam will surf the crowd for unsuspecting spectators with a timer to see how long it takes for them to notice.
Perth Glory FC members will also be eligible for 10% discount upon presentation of their membership card at any Mad Mex WA store.
With a network of 70 restaurants across Australia and New Zealand, Mad Mex has big plans to expand in 2016/17 including within Western Australia where the brand already has seven restaurants.
The sponsorship is a valuable addition to Mad Mex’s portfolio of sporting partnerships which also includes the Greater Western Sydney Giants AFL team.