Perth Glory has teamed up with CubeGoal which will be the Club’s Chinese Sports and Media Partner for the Hyundai A-League 2016/17 season.
The deal will result in exclusive interviews and behind-the-scenes video content from Perth Glory on the CubeGoal app in China.
Chinese football fans will be able to keep up with the latest news from the club and enjoy match analysis from players and coaches.
CubeGoal is the world’s largest football pre-match platform, and is produced by Shanghai-based Cubee Technology.
As well as covering football news from around the world, it analyses millions of items of data each week from all major football competitions, including the A-League.
The result is a unique and popular product that blends entertainment with specialized data and analysis from their global team of football reporters.
With a large userbase and almost 40 million downloads, CubeGoal is the biggest app of its kind in the world.
Perth Glory’s Chief Operations Officer, Anthony Radich said: “Being able to establish an alliance with CubeGoal is an exciting step for us from the point of view of exposing our brand internationally into the huge and growing football market of China. It’s also important from the point of view of building relationships and cultivating fans in the Asian region”
Pablo Ardanaz, International Business Manager of Cubee Technology, added: “We are very happy to team up with Perth Glory. It is a big honour for us to be working with one of the A-League’s most historic and consistent teams.
“We are pleased with the success our app has achieved in China, but our next goal is to expand our concept internationally. So we hope that this partnership will boost our profile in Australia.
“At the same time, adding Perth Glory’s exclusive content to our app will enable them to reach millions of Chinese football fans and our shared aim is for many of them to become new Glory fans.”