Glorious new look for Perth

Perth Glory’s revival as a football powerhouse has taken another significant step forward with the unveiling of a new logo and brand campaign which will help carry the club into an exciting era.

Perth Glory-s revival as a football powerhouse has taken another significant step forward with the unveiling of a new logo and brand campaign which will help carry the club into an exciting era.

A long and proud history in Australian football precedes the new crest which recognises the club-s past while at the same time encompasses the future vision of Owner and Chairman Mr Tony Sage.

The club-s distinctive colours of purple and orange have been retained as has the sun bursts and traditional style ball, all of which have been prevalent since the Glory-s inception in 1996. Silver has been added into the colour palette signifying a bright new outlook for the club.

For the first time Perth Glory-s logo will be encompassed in a shield, an iconic symbol associated with football emblems the world over, and includes contemporary aspects such as a breakout ball to bring the design to life.

This is the third incarnation of the club-s logo, the last update coming at the start of the Hyundai A-League four years ago, with this version incorporating several important changes.

The club-s home town has been given added prominence to underscore Glory-s association to Western Australia and connection to the city of Perth as the club pushes into Asia.

“We are on a path of renewal at Perth Glory,” Mr Sage said.

“Our sponsors, corporate partners, members and supporters have a strong affiliation and loyalty to the Perth Glory brand and associate well with our attributes of success, passion and innovation. The new logo and brand campaign further strengthens that connection and prepares us for exciting times ahead at the club,” added Mr Sage.

The design of the logo was conducted over many months with significant resources and consultation being allocated to achieve a successful outcome. Original concepts were developed through the design team at KURV in Western Australia and finalised in conjunction with Football Federation Australia design company Witekite.

“We-re very pleased with the final outcome,” said Mr Sage.

“You can instantly recognise it as Perth Glory through the colours and key elements such as the sun rays and it definitely has a strong football feel about it.

“The logo is more contemporary and has a lively look which is particularly relevant in our business. Combining this logo with a squad of high quality players and revamped strip gives a fresh feel across the club on and off the field,” Mr Sage said.

Reproduction of the logo across a multitude of environments including embroidery on merchandise, web, television and print has received an extremely favourable response.

You can download a jpg version of the new Perth Glory logo by clicking here - Perth Glory Logo 2009.jpg. The logo will appear in a separate tab - right click and save.

* Please be advised that the Perth Glory logo remains property of the Football Federation Australia and can not be reproduced without the prior approval of the copyright owner.